Brilliant editorial builds trust, loyalty and cultural credibility.

An editorial studio for brands

We create books, print magazines, email newsletters, digital journals and tactile touchpoints for brands who love a real audience.

From initial idea to delivery, we bring the editorial thinking, creative direction and production expertise to create something that lasts.

HOW WE WORK
Stack of magazines with colored spines commissioned and produced for Bloom by Sylvie Studio
Illustration of a folder with a person appearing to crawl out of it, with a beak and a pink shirt.
Open book with gardening tips commissioned and produced by Zena Alkayat, founder of Sylvie Studio
A person's hand holding a fork over a white plate with pink and green food, with two glasses of water with green leaves on a white table.
Open book displaying a photo of someone pouring cocktails into a green drink glass
Close-up of two gardening books on a wooden surface, commissioned and produced by Zena Alkayat, founder of Sylvie Studio
A bottle of wine and two wine glasses with white wine on a white marble table, near a window with natural light.
Cover of magazine with pink dahlias, commissioned and produced for Bloom by Sylvie Studio
Open cookbook showing pages with recipes and images of strawberries in a glass container.

How we work

We start with what your brand stands for – its purpose, its world, who it’s for – and work with you to create, refine or evolve an editorial strategy.

This could mean defining editorial voice and visual direction, commissioning attention-grabbing content and the nuts and bolts of print or digital production.

We can collaborate with your team or rely on trusted and talented writers, photographers, designers, filmmakers and producers tried-and-tested across 20-plus years in editorial.

TESTIMONIALS
A journal with a red cover labeled 'Gardener's Journal' commissioned and produced for Bloom by Sylvie Studio
A illustration of a duck reading a newspaper.
Table set for a meal from a lifestyle book commissioned and produced for cheese shop Androuet by Zena Alkayat, founder of Sylvie Studio
A person's open hand holding five small, round, dirt-covered truffles or nuts, with a small tattoo of a four-leaf clover on their wrist.
A farm scene with a large metal silo on the right, an arched barn structure in the center, rooftops, trees with white flowers, and a cloudy sky in the background.
Open magazine with two pages visible. The left page shows a blurred close-up photograph of purple and white flowers with a bee. The right page features a bright orange section with large white text saying "Learn and grow," and a smaller paragraph of
Small white bowl of mixed salad greens and sliced fruits on a rust-colored wooden surface.
Close-up of a quilt and a hand holding the quilt, with handwritten text on the quilt mentioning land, community, and botanical themes. The quilt has shades of blue, beige, and cream.
Close-up view of various small, colorful wildflowers with a blurred green and pink background.
An old bathtub filled with various flowers

Who we are

I’m Zena Alkayat, the founder of Sylvie Studio.

I believe that products get bought, but brands get chosen, and the difference is editorial.

I’ve been a journalist, publisher and editorial director, and I’ve also run my own magazine and brand, Bloom.

Through Bloom, I know what it takes to grow an audience of zero into a community of 40,000 customers – using only the power of editorial.

I now work with a team of creatives to create exceptional editorial for brands who love an audience.

WORK

What people say

  • “If you are ever lucky enough to have the opportunity to work with Zena, take it (and cherish it)! Thoughtful, strategic, creative, calm under pressure, super collaborative... She applies a deep level of rigour, knowledge and sensibility to every project, always with commercial impact in mind.”

    – Olenka Lawrenson, Marketing Director, Heartcore reformer studios

  • “Zena has a clear sense of style and beauty, an excellent ear, the broadest shoulders and the keenest work ethic, delivering everything as its best possible version, always on time. I am bowled over by her creativity, diligence and clear-thinking.”

    — Sarah Raven, Creative Director, Sarah Raven gardens and lifestyle

  • “Zena's expertise across a diverse commercial landscape proved invaluable and really helped to clarify and cement our creative direction.”

    — Jo Rippon, Founder, Titchwell Press

  • “You managed to take the jumble of thoughts that have been so hard for me to articulate and translate them in a brand mission and purpose that really connects with my clients. I’m so grateful.”

    — Caz Clayton, Founder, Caz Clayton Studio

  • “Zena has a clear vision and strong insight into how to shape projects to their best advantage, as well as the drive and attention-to-detail to deliver on brief and to schedule. On top of that, her people skills make her a pleasure to work with.”

    — Rowan Yapp, Head of Lifestyle, Bloomsbury