Our Story — Sylvie Studio

Brilliant editorial builds trust, loyalty and cultural credibility.

An editorial studio for brands

I’m Zena Alkayat, the founder of Sylvie Studio.

I believe that products get bought, but brands get chosen, and the difference is editorial.

I’ve been a journalist, publisher and editorial director, and I’ve also run my own magazine and brand, Bloom.

Through Bloom, I know what it takes to grow an audience of zero into a community of 40,000 readers across print and digital – using only the power of editorial.

HOW WE WORK

How we work

We start with what your brand stands for – its purpose, its world, who it’s for – and work with you to create, refine or evolve an editorial strategy.

This could mean defining editorial voice and visual direction, commissioning attention-grabbing content and the nuts and bolts of print or digital production.

We can collaborate with your team or rely on trusted and talented writers, photographers, designers, filmmakers and producers tried-and-tested across 20-plus years in editorial.

TESTIMONIALS

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What people say

“If you are ever lucky enough to have the opportunity to work with Zena, take it (and cherish it)! Thoughtful, strategic, creative, calm under pressure, super collaborative... She applies a deep level of rigour, knowledge and sensibility to every project, always with commercial impact in mind.”

– Olenka Lawrenson, Marketing Director, Heartcore reformer studios
“Zena has a clear sense of style and beauty, an excellent ear, the broadest shoulders and the keenest work ethic, delivering everything as its best possible version, always on time. I am bowled over by her creativity, diligence and clear-thinking.”

— Sarah Raven, Creative Director, Sarah Raven gardens and lifestyle
“Zena's expertise across a diverse commercial landscape proved invaluable and really helped to clarify and cement our creative direction.”

— Jo Rippon, Founder, Titchwell Press
“You managed to take the jumble of thoughts that have been so hard for me to articulate and translate them in a brand mission and purpose that really connects with my clients. I’m so grateful.”

— Caz Clayton, Founder, Caz Clayton Studio
“Zena has a clear vision and strong insight into how to shape projects to their best advantage, as well as the drive and attention-to-detail to deliver on brief and to schedule. On top of that, her people skills make her a pleasure to work with.”

— Rowan Yapp, Head of Lifestyle, Bloomsbury

Brilliant editorial builds trust, loyalty and cultural credibility.

An editorial studio for brands

How we work

“If you are ever lucky enough to have the opportunity to work with Zena, take it (and cherish it)! Thoughtful, strategic, creative, calm under pressure, super collaborative... She applies a deep level of rigour, knowledge and sensibility to every project, always with commercial impact in mind.”

“Zena has a clear sense of style and beauty, an excellent ear, the broadest shoulders and the keenest work ethic, delivering everything as its best possible version, always on time. I am bowled over by her creativity, diligence and clear-thinking.”

“Zena's expertise across a diverse commercial landscape proved invaluable and really helped to clarify and cement our creative direction.”

“You managed to take the jumble of thoughts that have been so hard for me to articulate and translate them in a brand mission and purpose that really connects with my clients. I’m so grateful.”

“Zena has a clear vision and strong insight into how to shape projects to their best advantage, as well as the drive and attention-to-detail to deliver on brief and to schedule. On top of that, her people skills make her a pleasure to work with.”